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Is Your Website Costing You Leads? - Interactive Assessment

Is Your Website Costing You Leads?

A 2-Minute Self-Assessment

Most agents have no idea whether their website is an asset or a liability. This quick assessment tells you. Answer honestly — check the box only if the statement is true for you right now. Then add up your checks and read your score below.

Your Current Score

out of 16

Section A — Foundation

I own my domain and its domain authority (registered in my name, not a portal's or a lead vendor's).

My site loads fast and looks clean on a phone.

I have Google Search Console and Google Analytics set up and actually look at them.

My site is secure (HTTPS padlock) with no broken links or error pages.

Section B — Content That Attracts

I have at least one dedicated page for a specific neighborhood or community I serve.

I publish new content (a page, post, or video) at least a few times a month.

My content answers real buyer and seller questions (not just "buy/sell with me" pages).

I have original photos, videos, or local data — not just stock images and MLS feeds.

Section C — Visibility & Authority

My site is structured so AI tools (ChatGPT, Google's AI answers) could cite it.

Other local sites, partners, or organizations link back to my website.

I can name at least three keyword phrases I rank for on Google (and they're not just my name).

I get organic (non-paid) traffic from Google Search or AI tools at least weekly.

Section D — Capture & Conversion

My website captures visitor information (not just displays listings).

I have a home-valuation or other high-value tool that attracts sellers.

New leads get automatic, timely follow-up (email/SMS), not just a note to self.

I can name, from memory, my top-performing page and roughly how many leads it brings.

Your Assessment Results

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