Frequently Asked Questions
How long does it take to start capturing leads?
Once the integration is done, the system immediately starts capturing leads you would have missed!
Do I need a new website?
No, the Passive Lead System can be integrated into your current website.
Will the Leads go into my CRM?
Yes. We integrate with most major CRMs. Your workflows stay the same, your data gets dramatically better!
What if I am not "tech savvy"?
The Passive Lead System is designed for busy professionals, not tech experts. We provide complete setup, training, and ongoing support.
What's the cost?
It's only $4 per lead captured. A lot less than your average PPC lead costs!
Average CPL for real estate on Google can range from $30 to over $100, with some sources reporting an average of around $66 for search campaigns and $75 for agents. Buyer-specific campaigns might see a CPL of around $20, while seller leads (e.g., "what's my home worth") are typically more expensive, ranging from $30 to $50
Is there a setup fee or any hidden fees?
No setup fees, no hidden costs. The monthly platform subscription includes - data access, CRM integration, support, and training. Leads are $4 per lead captured through the website tracking scripts. You are not charged for any leads captured that are already in your CRM. You have complete control over the daily limit of leads captured, and you can change that daily limit yourself at any time.
Is there a contract?
There is no contract, and no setup fee. It's $4 per lead captured, that's it!
Can I use this on multiple websites?
Yes! You can add this to any site you own, or any social media platform that allows you to add a script to it.
How do I setup my CRM integration?
Choose your platform under "CRM" in the top nav bar.
How is this different from other lead generation services like Zillow or Realtor.com?
Most services give you basic contact lists with minimal information. ALIS provides comprehensive lead intelligence - verified contact data plus complete property history, ownership details, valuations, and market insights. We're not just generating leads; we're providing the intelligence that helps you convert them at much higher rates.
Is it legal to contact them?
To ensure compliance and protect you from legal risks, the system automatically screens each phone number against the Do Not Call (DNC) list. If a number is registered, the lead is tagged with a clear DNC label, preventing accidental violations. Additionally, all captured leads have already opted in to receive marketing communications, allowing you to confidently reach out via email while remaining compliant with the CAN-SPAM Act.
How does the system identify anonymous website visitors?
The system uses proprietary technology that analyzes visitor behavior patterns and cross-references this data with multiple databases to reveal visitor identities, while maintaining full compliance with privacy regulations.
Can I limit the number of leads the system captures?
You can cap the number of leads the system captures per day. You can set it to capture 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 15, 25, 50, or 100 leads per day.
What information does the system give me about each lead?
You get the name, email address, cell phone number, home address, when they purchased their home, and how much equity they have in it.
You also get their secondary contact's name, email address, and cell phone numbers.
The system shows you what they were looking at on your website as well!
How should I connect with them once the lead is captured?
Use the data the system provides to “build a story”. The lead is a 58-year-old man, the homeowner is a 57-year-old woman with the same last name, which means it’s probably his wife. They own a single-family home in “X” city, they have been in that home for over 10 years, have $610,000 in home equity, and he was looking at a condo in the same city.
I would start the conversation with an email asking if he is looking to downsize and send him a list of condos similar to the one he is looking at!
Isn't this kind of "creepy"?
As an agent, you’ll have access to personal details—never use them unethically. Contacting someone who visited your site but didn’t sign up can feel intrusive if done wrong, but with transparency, empathy, and a value-first approach, it becomes a win-win. A friendly check-in like, “I noticed you were looking at homes in [area] and thought you might like some insider tips or off-market listings,” positions you as a helpful resource, builds trust, and invites engagement without pressure.
What if the lead is already in my CRM?
You will not be charged for any leads that are already in your CRM, but the system will update the contact with all the information the Passive Lead System collects!
What exactly do you mean by "verified contact data"?
Every email address is opted-in and deliverable (we verify deliverability in real-time), and every phone number is validated as active and registered. Unlike scraped data from other sources, our contacts have given permission to be contacted, and the information is current and accurate.
What if the Lead doesn't convert?
The Passive Lead System provides intelligence, not guarantees. However, our verified data and comprehensive property information dramatically improve your chances of success.
