The page getting the most traffic on a client's site wasn't the homepage
We have Google Analytics access on a number of client sites. On one Florida site, the page that pulls the most traffic month after month is a page about communities with pickleball courts. Not the homepage. Not a city page. People search for the feature, land on it, and go straight into the listings.
So we built the same thing for a West Valley agent: eight city pages about communities with pickleball courts, plus a hub that ties them together. That set is the template for every Feature Pages package we build.
Every agent in your market has city pages. Most have community pages. Almost nobody has pages built around the specific feature a buyer is filtering on, so there is no competition for the search.



