Passive Lead System - Frequently Asked Questions | Smart Agent Tech

Passive Leads Frequently Asked Questions

The most common Passive Lead System Questions

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General Questions

What is the Passive Lead System?

The Passive Lead System is an advanced identity resolution technology that identifies 15% to 25% of your anonymous website visitors. It captures their contact information, property details, and real estate interests—without requiring them to fill out forms or take any action.

This revolutionary system turns your website traffic into qualified leads automatically, giving you names, email addresses, phone numbers, and valuable demographic data on visitors who would otherwise remain completely anonymous.

How does the Passive Lead System work?

The system uses an Identity Resolution Engine that works with 7 different data sources, including the largest e-commerce database available. When someone visits your website, our technology cross-references multiple data points to identify who they are.

The process is completely automated and happens in the background. All identified leads are automatically added to your CRM with their full contact details and browsing activity.

Is this system legal and compliant?

Yes, absolutely. All contact information provided by the Passive Lead System comes from verified, opted-in sources. The data is sourced from e-commerce transactions and other platforms where users have explicitly opted in to receive communications.

We comply with all relevant privacy laws including CAN-SPAM, TCPA, and GDPR where applicable.

What information do I get about each lead?

For each identified visitor, you receive:

  • Full name identification
  • Verified, opted-in email addresses
  • Valid phone numbers
  • Property ownership details
  • Real estate interest and intent data
  • Browsing activity and pages viewed
  • Demographic and psychographic attributes

Pricing & Setup

How much does the Passive Lead System cost?

There are no setup fees and no contracts. You only pay $4 per lead for the leads you receive. Pricing is transparent and based on the number of qualified leads identified from your website traffic.

Most agents see their cost per lead reduced by 70% compared to traditional lead generation methods, while getting 3X more leads from the same traffic.

Is there a setup fee or monthly minimum?

No setup fees. No monthly minimums. No contracts.

We believe in performance-based pricing. You only pay for the identified leads we deliver. If we don't identify any visitors, you don't pay anything.

How long does setup take?

Setup is quick and easy! In most cases, the system can be up and running within 24-48 hours. All we need to do is add a small tracking code to your website, and you're ready to start capturing passive leads.

Our team handles all the technical setup for you—there's nothing complicated on your end.

Do you charge for leads already in my CRM?

No, we never charge for existing CRM contacts!

If a lead is already in your CRM and visits your website, we'll automatically update their profile with their latest browsing activity and any enhanced contact information—completely free. You only pay for new leads that aren't already in your database.

Performance & Results

What percentage of my website visitors will be identified?

On average, the system identifies 15% to 25% of your anonymous website visitors. This rate depends on several factors including your traffic sources, geographic location, and the quality of your website traffic.

This means if you have 1,000 visitors per month, you could capture 150-250 qualified leads with full contact information—automatically.

How quickly will I see results?

You'll start receiving identified leads immediately after the system is activated. Most agents see their first batch of passive leads within the first 24-48 hours of going live.

The more website traffic you have, the more leads you'll receive. Results compound over time as you continue to identify more visitors.

What kind of ROI can I expect?

Most agents experience:

  • 3X more leads from the same website traffic
  • 70% reduction in cost per lead
  • Significantly higher conversion rates because you're capturing visitors already interested in your services

Use our ROI Calculator to see your specific potential return based on your current traffic and lead volume.

Technical & Integration

Does this work with my CRM?

Yes! The Passive Lead System integrates with all major real estate CRMs including:

  • Follow Up Boss
  • KvCORE
  • LionDesk
  • BoomTown
  • Wise Agent
  • And many others via Zapier integration

Leads are automatically sent to your CRM in real-time with all their contact details and browsing activity.

Will this slow down my website?

No. The tracking code is lightweight and asynchronous, meaning it loads independently of your website content. Your visitors won't experience any delay or performance issues.

The code is similar to Google Analytics and has zero impact on your page speed or user experience.

Does this work in Canada?

Unfortunately, no. Most Canadian MLS feeds do not provide Sold Data, which is essential for our identity resolution engine to work effectively. The system is currently only available for U.S. real estate markets.

What type of websites does this work with?

The Passive Lead System works with any real estate website, including:

  • IDX/MLS property search sites
  • WordPress sites
  • Custom-built websites
  • Landing pages
  • Team and brokerage sites

As long as you can add a tracking code to your site, the system will work.

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